When coaches look for a white label coaching app, they usually mean one of two products: (1) a portal and signed-in mobile experience that shows their logo, colors, and business name, or (2) a store listing under their legal name in the Apple App Store or Google Play. CoachingPortal ships (1) on every plan, including Free. It does not ship (2).
Your clients work at yourname.coachingportal.io and in the CoachingPortal iOS and Android apps. After they sign in, the experience shows your brand: logo, accent color, business name, branded invite emails. There is no separate white-label SKU and no upsell to unlock branding on Free (3 clients, no card).
Nutrition stays in the same portal. Meal plans, Recipe Books, and a 1M+ food database (FatSecret context) are available on Free and Grow, not locked behind a paid nutrition add-on.
If your marketing needs a coach-named store page, that is a different product. Other vendors typically sell it as Studio, Ultimate, or Enterprise; we do not pretend to sell that SKU.
No credit card. Start with 3 clients on Free.
| Question | Short answer |
|---|---|
| What is white label here? | Your brand on the client portal and signed-in mobile shell — not a coach-named store listing. |
| Is WL only on paid plans? | No. Free includes subdomain, logo, colors, business name, and branded invites. |
| Do clients download my App Store app? | No. They install CoachingPortal; after login they see you. |
| Food database on Free/Grow? | Yes — 1M+ foods (FatSecret context), plus meal plans and Recipe Books. |
| Custom apex domain? | Subdomain only today: yourname.coachingportal.io. |
Most coaches do not lose the week on a missing accent color. They lose it in the hops: workouts in one place, macros in another, messages in Instagram, weekly check-ins in a form. Clients miss steps. You spend Sunday night reconstructing the week instead of coaching it.
The branded portal is the operating environment. Training, meals, check-ins, and messages sit in one client workflow under your name. That is the job. Looking like a business is a side effect.
Branded fitness/nutrition portal + CoachingPortal iOS/Android after login. Workouts, meals, check-ins under your brand. Not a separate fitness-app SKU or store listing.
CoachingPortal is a white label coaching platform (software). It is not a white-label coaching services agency that coaches clients for you, and not a white-label programs marketplace. You run the portal; you own the coaching relationship.
Personal trainers get a branded client app experience (subdomain, logo, accent color, business name, branded invites) on every plan including Free. Clients install CoachingPortal; after sign-in they see you.
Same product as above with PT wording: training + nutrition in one branded portal, not a PT-named App Store page.
Fuller write-up: Best white label coaching apps 2026.
Pro: $169 one-time, not on Free/Grow. Their FAQ: Pro CBA adds your logo and colours to the Trainerize app. Studio includes a store listing under your brand (Apple Developer $99/yr paid to Apple). Source: trainerize.com/pricing, 2026-08-31.
Essentials/Growth use the Kahunas apps. Ultimate ($99/mo or $900/yr on kahunas.io) adds Your Own Branded iOS App, Your Own Branded Android App, and Your Own App Store Listings. Apple Developer account required.
Custom branded app $95 one-time (icon/in-app on the My PT Hub app). White label app $145/mo on Premium: App Store and Play listing under your business name. Bundled on Ultimate ($215/mo or $195 annual). Source: mypthub.net/pricing, 2026-08-31. Regular prices, not the first-2-months promo.
Pro/Studio: logo, colors, splash, in-app brand (everfit.io/branding, 2026-08-31). White-label store listings are Enterprise (branding page CTA + Enterprise White-Labeled Solution help). Help lists D-U-N-S, Apple and Google developer accounts, trademark proof. Pricing page describes Enterprise as for 500+ clients; no public price. Not a Pro checkbox.
Most clients never search the store for your legal entity. They tap the invite, install the app you told them to install, and should then see you.
If your marketing is "download Brand on the App Store," buy Kahunas Ultimate, Trainerize Studio, My PT Hub white-label, or Everfit Enterprise. We will not upsell you a fake version of that.
Included on Free ($0, 3 clients), Grow ($19.99/mo, 10), Professional ($49.99/mo unlimited). PT Mode is unrelated ($9.99/mo).
Your brand on the client portal and the signed-in mobile experience: subdomain, logo, colors, business name, and branded invites. It is not an App Store or Play Store listing under your coach name.
Yes. Free includes yourname.coachingportal.io, logo, colors, business name, and branded client invites — same branding model as paid plans. Free is limited to 3 clients and plan credit/seat caps; branding is not an upsell.
No. Clients install CoachingPortal on iOS or Android. After sign-in, the app shell shows your brand. A coach-named store listing is a different product sold by other vendors at higher tiers.
No. White-label portal branding is included on every plan, including Free. There is no white-label line item.
Trainerize Pro Custom Branded App is a paid, one-time theming option on Pro (not Free/Grow). Trainerize Studio is the store-listing tier (Apple Developer account extra). CoachingPortal branding is portal-plus-signed-in apps on every plan, including Free — not a Studio-style listing under your legal name.
Yes. Meal plans, Recipe Books, and 1M+ foods (FatSecret context) are available on Free and Grow. Hybrid nutrition types are supported in-product.
Subdomain only: yourname.coachingportal.io. Custom apex domains are not offered today.
For most coaches: a fitness/nutrition client experience under your brand (portal + signed-in apps). CoachingPortal ships that on Free. A coach-named store listing is a different, higher-tier product from other vendors.
No. Platform = software you brand. Services = an agency delivering coaching under someone else's brand. CoachingPortal is the platform.
Yes. Free includes portal branding and the signed-in CoachingPortal apps. No Apple/Google developer account required on our side.
Same branded-portal model. Studio/gym store-listing SKUs from Trainerize Studio, Kahunas Ultimate, My PT Hub white-label, or Everfit Enterprise are separate products — we don't pretend to sell those.
No credit card. 3 clients.