Branded subdomain
Give clients a clear portal URL tied to your coaching business, not a generic shared dashboard.
Your brand on the client experience
White Label Coaching App
and branded client portal
A white label coaching app that puts your logo, colors, business name, and coaching portal in front of clients while CoachingPortal handles workouts, meal plans, check-ins, messaging, and progress. It is the white label fitness app for coaches who want a branded experience without building software from scratch.
Where your brand shows up
Branding should be part of the daily client workflow, not a logo in the corner.
Logo and colors
Carry your visual identity through the client portal, app shell, and core coaching surfaces.
Mobile client experience
Clients can complete workouts, food logging, check-ins, and messages from the same branded mobile workflow.
Client communication
Keep feedback, check-ins, and reminders aligned with your brand instead of splitting the relationship across tools.
What actually gets branded
A logo upload is the easy part. What matters is whether your brand follows the client from the first page they see to the last screen they log a workout on. Here is every place your business shows up, and one honest note about the mobile apps. Onboarding a new client starts on the branded landing page, so the very first impression during fitness client onboarding is already yours.
Landing page and sign-in
Your logo, business name, and tagline sit at the top of the public page clients land on before they sign in. The sign-in screen carries the same brand.
Portal address
The web portal lives at your branded subdomain, so the URL clients bookmark reads as your business rather than a shared platform.
Buttons, links, and active states
Every primary button, link, and active tab uses your accent color. The featured plan on your landing page is highlighted in it too.
The daily client workflow
Workouts, meal plans, check-ins, messaging, and progress all render in your colors and logo on every screen a client touches.
Native app experience
Inside the iOS and Android apps, the signed-in experience shows your brand. The app itself loads through app.coachingportal.io, so there is no separate store listing for you to manage.
Coach-facing surfaces
Your workspace carries the same brand on the coach side, so the tool you work in every day matches the one your clients see.
One honest note on the apps: clients install the CoachingPortal iOS and Android apps, and the signed-in experience carries your brand. The apps load through app.coachingportal.io rather than a store listing published under your own name. You get a branded experience without owning a separate app in the App Store or Google Play, and without the developer accounts and review cycles that come with one.
How the branding works
Setting up a custom branded coaching platform takes a few fields, not a design project. You pick a color, add a logo, and choose a subdomain. The platform handles the rest.
Step 1
Pick one accent color
You set a single accent color in Settings under Branding. The platform derives the full primary palette from it, including the lighter and darker shades used for hover and active states. You do not manage a color system - you pick one color and the rest follows.
Step 2
Add your logo and business name
Upload a logo, which falls back to your business initial if you skip it, and set your business name. These show in the header, footer, and sign-in across the portal and landing page.
Step 3
Claim your subdomain
Choose a unique subdomain such as yourname.coachingportal.io. That becomes the web address for both your client portal and your public landing page.
Step 4
Check light and dark
The landing page and portal support light and dark mode. Preview both from the editor before you publish so the brand reads well either way.
Because the whole palette comes from one accent color, you never end up with mismatched shades or a button that misses your brand. Change your color later and every surface updates at once. The same branded portal also runs your full coaching workflow, which you can see on the client portal page.
White-label value without the add-on stack
Branding is only valuable when the client experience behind it is complete. That is why CoachingPortal pairs the branded portal with training, nutrition, check-ins, messaging, and progress tracking in one account.
On many platforms the branded app and white-label options sit behind a higher tier or a monthly add-on. Here they are part of the base product, so the price you see is the price with your brand on it.
Explore the all-in-one stack| Area | CoachingPortal | Typical platform |
|---|---|---|
| Branding | Included in the core product | Often gated to higher tiers or separate add-ons |
| Client portal | Training, nutrition, check-ins, and messages together | Often split across multiple apps |
| Subdomain | Built around a coach-branded portal | Sometimes unavailable or reserved for studio plans |
| Pricing | Free, $19.99/mo, or $49.99/mo flat-rate | May add app, branding, or client-count fees |
White label vs building your own app
Plenty of coaches consider hiring an agency to build a custom app. It is worth comparing what that path costs against a white label alternative that already runs. The build route gives you full control and a store listing under your own name. It also puts the time, cost, and upkeep on you. A white label plan trades that control for speed and a flat monthly rate you can plan around.
| Consideration | White label (CoachingPortal) | Custom build (agency) |
|---|---|---|
| Time to launch | Configure your branding in minutes and start onboarding clients the same day. | Months of design and development before the first client sees anything. |
| Upfront cost | Included in a flat monthly plan, with a free tier for up to 3 clients. | A large one-time build cost, usually paid before you know if it works. |
| Ongoing maintenance | The platform ships fixes, security patches, and OS updates for you. | You own every bug fix, OS update, and App Store review cycle. |
| Features at launch | Training, nutrition, check-ins, messaging, and progress are already built. | An empty app you have to build feature by feature. |
| App delivery | Branded web portal plus the native iOS and Android apps clients already use. | You manage store listings and Apple and Google developer accounts. |
| Getting updates out | The app loads the latest build on open, so most changes reach clients right away. | Every change is a new build and another store review. |
For most personal trainers, the branded experience is the goal, not the source code. If that is you, white label gets you there in an afternoon instead of a build cycle. See where it fits your roster on the pricing page.
Common questions
What is a white label coaching app?+
A white label coaching app is a client experience that carries the coach or business brand instead of the platform brand. In CoachingPortal that includes your business name, logo, colors, client portal, and app experience.
Can clients use a branded subdomain?+
Yes. CoachingPortal supports branded subdomains such as yourname.coachingportal.io so clients have a dedicated portal for workouts, meal plans, check-ins, and messages.
Is white label branding an add-on?+
No. CoachingPortal includes branding as part of the core coaching product. You do not need a separate white-label add-on to use your logo, colors, and business name.
Does branding apply to training and nutrition workflows?+
Yes. The branded experience spans the client-facing workflow: workouts, meal plans, daily logging, check-ins, progress tracking, messages, and mobile access.
Do clients get my own app in the App Store under my name?+
Clients use the CoachingPortal native iOS and Android apps plus the branded web portal at your subdomain. Once a client signs in, the experience carries your logo, colors, and business name. The native app loads through app.coachingportal.io, so you do not manage a separate App Store listing or pay for an Apple or Google developer account. This is the practical white label alternative to building and publishing a custom app yourself.
How does the color branding work?+
You pick a single accent color in Settings under Branding. The platform derives the full primary palette from that one color and applies it across buttons, links, active states, and highlights. You change one color and the whole interface updates for your workspace.
Is a white label platform cheaper than building my own coaching app?+
Building a custom app means months of design and development, App Store and Play Store accounts, and ongoing maintenance you own. A white label platform includes branding in a flat monthly plan and ships updates for you, with training, nutrition, check-ins, and messaging already built. For most personal trainers, the white label route reaches clients far sooner and costs less over time.
Does the branding work in light and dark mode?+
Yes. The landing page and client portal support both light and dark, and you can preview both before you publish changes.
Can I use my own domain name?+
Your portal and public landing page run on a branded subdomain such as yourname.coachingportal.io. Some subdomains are reserved for the platform, but otherwise you choose a name that fits your business.
Free for up to 3 clients
Give clients your portal from day one
Build a professional client experience before your roster is large enough to justify expensive app and branding fees.