CoachingPortal publishes this page. It is not a ranked awards list, and we are not putting ourselves at #1.
White-label in coaching software is two products sold under one phrase. Mixing them is how coaches buy the wrong SKU.
- A branded portal plus signed-in native apps. Logo, colors, business name, branded invites, and a portal at a subdomain. Clients install the platform's iOS/Android apps. After sign-in they see the coach. Store listings stay in the platform's name.
- A coach-named App Store and Google Play listing. Clients search the coach's legal name in the store. That SKU usually sits on a higher plan or a monthly add-on, and it needs Apple and Google developer accounts.
This roundup names what each vendor actually sells. No scores. No podium. Vendor details fetched 2026-08-31. TrueCoach was not re-fetched this week, so it is omitted.
The canonical page for the query "white label coaching app" is the white-label coaching app pillar. This post is the year-stamped vendor list.
CoachingPortal — branded portal, not a store listing
CoachingPortal includes a branded client portal on every plan, including free: logo, one accent color, business name, branded invite emails, and yourname.coachingportal.io. Native iOS and Android apps exist. Those listings are CoachingPortal (seller Matthew Gilbert / ClearInsite LLC). After sign-in, the experience is the coach's. There is no coach-named App Store listing.
Pricing: Free $0 for 3 clients, Grow $19.99/mo for 10, Professional $49.99/mo unlimited. PT Mode is unrelated ($9.99/mo). No white-label SKU.
Trainerize — Pro CBA vs Studio
Trainerize sells two branding products.
Custom Branded App (CBA) on Pro is $169 one-time, not on Free or Grow. Trainerize's FAQ: Pro CBA adds your logo and colours to the Trainerize app.
Studio includes a store listing under your brand. Apple Developer is $99/year, paid to Apple.
Source: trainerize.com/pricing, 2026-08-31.
Kahunas — Ultimate only
Essentials and Growth use the Kahunas apps. Ultimate ($99/mo or $900/yr on kahunas.io) adds Your Own Branded iOS App, Your Own Branded Android App, and Your Own App Store Listings. An Apple Developer account is required.
If clients must search the coach's legal name in the store, that is Ultimate. Lower Kahunas plans are not that product.
My PT Hub — two SKUs
My PT Hub splits branding the same way Trainerize does.
- Custom branded app: $95 one-time. Icon and in-app brand on the My PT Hub app.
- White label app: $145/mo on Premium. App Store and Play listing under the business name. Bundled on Ultimate ($215/mo or $195 annual).
Source: mypthub.net/pricing, 2026-08-31. Regular prices, not the first-2-months promo.
Everfit — Pro vs Enterprise
Everfit Pro and Studio include logo, colors, splash, and in-app brand (everfit.io/branding, 2026-08-31).
White-label store listings are Enterprise (branding page CTA + Enterprise White-Labeled Solution help). Help lists D-U-N-S, Apple and Google developer accounts, and trademark proof. The pricing page describes Enterprise as for 500+ clients. There is no public Enterprise price. It is not a Pro checkbox.
Everfit Starter is free for 5 clients. Meal Plans & Recipe Books is $39/mo monthly or $33/mo annual (2026-08-31).
Which product you are buying
Most clients never search the store for a coach's legal entity. They tap the invite, install the app they were told to install, and should then see the coach.
If the marketing line is "download Brand on the App Store," the SKUs that sell that are Kahunas Ultimate, Trainerize Studio, My PT Hub white-label, and Everfit Enterprise. CoachingPortal does not sell that SKU.
Frequently asked questions
Is this a ranked list?
No. CoachingPortal publishes this page. It is not a ranked awards list, and we are not putting ourselves at #1. There are no scores.
What is a white label coaching app on CoachingPortal?
Your brand on the client portal and signed-in mobile experience. Not a store listing under your name. See the white-label coaching app pillar.
Do clients get my own app in the App Store?
Not on CoachingPortal. They install CoachingPortal. After login they see your brand. Kahunas Ultimate, Trainerize Studio, My PT Hub white-label, and Everfit Enterprise sell coach-named listings.
Is white-label an add-on on CoachingPortal?
No. It is on every plan, including free (3 clients).
How is Trainerize CBA different from Trainerize Studio?
Pro CBA is a paid, one-time theming of the Trainerize app. Studio is the store-listing tier.
Does Everfit include store listings on Pro?
No. Pro and Studio include logo and colors. Store-listing white-label is Enterprise, described as for 500+ clients, with no public price.
Start a branded portal free
3 clients, no card. The honest product page is the white-label coaching app pillar.
