Everfit alternative when meal plans and portal branding should be in the base plan

Everfit is a real product: forever-free Starter for 5 clients, Pro that scales by client capacity (from $19/mo monthly on the public pricing page, verified 2026-09-21), and Studio from $105/mo monthly. Booking & Scheduling is listed on Pro/Studio (noted 2026-09-08; still on the live feature list). Custom logo/colors branding starts on Pro/Studio.

Three stack items usually push a switch for fitness and nutrition coaches:

  1. Meal Plans & Recipe Books is a paid add-on at $39/mo or $33/mo annual. As of the Sep 14 product note, that add-on includes Meal Plan Generator (auto-generate / auto-refresh language also appears on everfit.io/pricing as of 2026-09-21).
  2. A white-label store listing sits on Enterprise (no public price).
  3. The Pro bill climbs with roster capacity.

CoachingPortal puts meal plans, Recipe Books, 1M+ foods (FatSecret context), and a branded portal on every plan, including Free (3 clients, no card). Professional is $49.99/mo unlimited. White-label here means yourname.coachingportal.io, logo, colors, business name, and branded invites; clients install CoachingPortal’s iOS/Android apps and see your brand after login. That is not an Everfit Enterprise–style store listing under your legal name.

If you chose Everfit for community forums or Autoflow, keep Everfit. We do not claim Autoflow parity.

Everfit’s August 31, 2026 update adds automatic micronutrient tracking and Team Inbox. Credit where it is due: those are real product improvements. The wedge is still meals and recipes in the base price, plus a branded portal on shared native apps, not Everfit Enterprise’s store-listing white-label.

Start free, no cardCoachingPortal vs Everfit

Free forever for 3 clients. No credit card.

Why coaches switch

White-label as a portal, not Enterprise store listings

Everfit Pro and Studio include logo, colors, splash, and in-app brand (everfit.io/branding, 2026-08-31). White-label store listings are Enterprise. The pricing page describes Enterprise as for 500+ clients; there is no public price. It is not a Pro checkbox. CoachingPortal includes logo, colors, business name, branded invites, and yourname.coachingportal.io on every plan including free. Store listings are CoachingPortal (Matthew Gilbert / ClearInsite LLC).

Nutrition in the plan

Everfit Meal Plans & Recipe Books is $39/month or $33/month billed annually (2026-08-31). CoachingPortal includes a meal-plan builder, 1M+ foods, 17,000+ recipes, barcode scanning, and grocery lists on Free, Grow, and Professional.

Flat unlimited vs Pro capacity rungs

CoachingPortal: free forever for 3 clients, Grow $19.99/month for 10, Professional $49.99/month unlimited. Everfit Starter is free for 5 clients. Pro is priced per client capacity. Autoflow and Payments are separate.

Short contrast

Recipes included vs a $39/$33 add-on. Branding is a different SKU: portal on every CoachingPortal plan, store listings on Everfit Enterprise. The bill does not climb with roster capacity. There is no Autoflow. Free-plan seats are 5 on Everfit Starter and 3 on CoachingPortal with meals and the branded portal included. We do not claim the better free plan.

Switching

There is no one-click import. Rebuild active programs and meals, bulk-invite clients, and overlap a week.

Honest branding split: white-label coaching app.

Full comparison: CoachingPortal vs Everfit.

Frequently asked questions

Is CoachingPortal an Everfit alternative?

Yes, for fitness and nutrition coaches who want meal plans, recipes, and a branded portal in the base price. It is not a life-coach platform and not gym POS software.

Does Everfit include white-label store listings on Pro?

No. Pro and Studio include logo/colors-style branding. Store-listing white-label is Enterprise (positioned for large / 500+ client businesses; no public price on the pricing page). CoachingPortal’s white-label is a branded portal on every plan including Free — not a coach-named store listing.

Does Everfit include Meal Plan Generator in the base Pro plan?

No. Advanced meal planning sits in the Meal Plans & Recipe Books add-on ($39/mo or $33/mo annual, verified 2026-09-21). That add-on includes Meal Plan Generator / auto-generate workflow (product note 2026-09-14; pricing page copy 2026-09-21). CoachingPortal includes meal planning and Recipe Books on Free, Grow, and paid coach plans.

Who has the better free plan?

Different trades. Everfit Starter: free for 5 clients. CoachingPortal Free: 3 clients with meals, recipes, 1M+ foods, and portal branding included. We do not claim the better free plan — compare seats against what is included.

Do you have Booking & Scheduling like Everfit Pro?

Everfit lists Booking & Scheduling on Pro/Studio (2026-09-08 note; still on live pricing feature list 2026-09-21). CoachingPortal focuses on training + nutrition delivery, check-ins, and messaging. Do not assume session-booking parity.

Do you have Autoflow?

No. You assign plans, send branded invites, and run check-ins from the dashboard. We do not have Autoflow. If you picked Everfit for Autoflow, keep it.

Do I get my own App Store listing?

No. Clients use CoachingPortal native apps plus your portal. Store listings are CoachingPortal’s. After sign-in, the experience shows your brand.

Start free — no card

Free forever for 3 clients. See pricing, or open the full comparison.

Start free, no cardSee pricingCoachingPortal vs Everfit