CoachingPortal Professional is a flat $49.99/month for unlimited clients with the branded app, meal planning, and white-label branding included. No per-client overage. No tier upgrade right when you are growing fastest.
Free
$0
5 clients, all features
Grow
$19.99/mo
10 clients, all features
Professional
$49.99/mo
Unlimited clients, all features
The cost gap is small under 30 clients. The gap is large past 100. Flat-rate keeps that gap from compounding.
Adding your 51st client does not change your bill. Adding your 200th client does not change your bill.
Meal planning, white-label branding, and a branded mobile app are all in the base plan — not sold separately.
Tiered pricing creates a step-function in your software bill right when you are scaling. Flat-rate keeps the line flat.
No transaction percentage on payments, no setup fees, no annual contract. The number on the pricing page is the number you pay.
Bills shown at 25 and 100 clients with a comparable feature set (branded mobile app, nutrition tools). Numbers reflect publicly listed pricing as of April 2026.
| Platform | Pricing shape | Bill at 25 clients | Bill at 100 clients | Notes |
|---|---|---|---|---|
| CoachingPortal Professional | Flat $49.99/mo, unlimited clients | $49.99/mo | $49.99/mo | Includes branded mobile app, meal planning, white-label branding. No per-client overage. |
| ABC Trainerize | Tiered by client cap | $187/mo | $292/mo | $120 Pro 50 base + $45 Smart Meal Planner + ~$22/mo amortized branded app at 25; $225 Pro 200 base + add-ons at 100. |
| TrueCoach | Tiered by client cap | $69/mo | No public 100-client tier | Standard caps at 20 clients. Pro tier covers 50. No published plan supports 100+ clients without custom pricing. |
| PT Distinction | Tiered + per-client overage | $59.90/mo | $169.90/mo | Master tier $89.90 covers 50; each additional client $1.60/mo after free month. 100 clients ≈ $89.90 + 50 × $1.60. |
| My PT Hub | Flat base + white-label add-on | $204/mo | $204/mo | $59 Premium base + $145/mo white-label app add-on for branded mobile experience. |
| Kahunas | Tiered by client cap | $35/mo | $99/mo | Essentials $35 covers 25 clients; Growth $69 covers 50; Ultimate $99 unlocks unlimited. |
For the full per-client breakdown at 25, 50, 100, and 200 clients across all platforms, see the cost-per-client comparison. Sources: each linked vendor’s public pricing page. Re-verified quarterly.
The headline price only matters if the included feature set is real. Below is what ships in CoachingPortal Professional with no add-on fee.
And the things you would normally pay extra for elsewhere.
See pricingSpecific feedback from working coaches.
“As a newer coach, I needed an affordable solution that could grow with me. CoachingPortal was the only solution I found that offered transparent pricing and included features like meal planning and exercise programming without added fees.”
Maria A.
Online Coach
“CoachingPortal was the only platform that offered a free tier for up to 5 clients. This allowed me to get started without any upfront costs and see the value before committing to a paid plan.”
Jose D.
Nutrition Coach
“I loved that CoachingPortal included white-label branding in all plans. It allowed me to create a professional experience for my clients without worrying about hidden fees or needing to upgrade to a more expensive plan.”
Derek H.
Strength Coach
CoachingPortal Professional is $49.99/month for unlimited clients. Your bill at 25 clients is the same as your bill at 200 clients. There is no per-client overage, no required nutrition add-on, no white-label upcharge, and no branded-app fee on top.
Most platforms cap each tier by client count, so as your roster grows you keep upgrading: ABC Trainerize jumps from Pro 50 ($120/mo base) to Pro 200 ($225/mo base), and PT Distinction Master adds $1.60 per extra client per month past 50. TrueCoach Pro caps at 50 clients with no public tier above it. Each upgrade preserves the same product but doubles or triples the bill.
Some platforms offer unlimited-client tiers (My PT Hub Premium, Kahunas Ultimate). The catch is usually elsewhere: My PT Hub adds $145/mo for the white-label app and ~$20/mo for Check-Ins AI; Kahunas Ultimate at $99/mo unlocks unlimited clients but at a higher base price than CoachingPortal. CoachingPortal Professional bundles those features in at $49.99/mo.
CoachingPortal does not charge a percentage transaction fee on top of your subscription. (For comparison, Movement charges 2.5% + Stripe fees on paid plans according to its public pricing page.)
Under ~10 clients, Trainerize, TrueCoach, and Kahunas entry tiers can be slightly cheaper than CoachingPortal Professional. CoachingPortal’s $19.99/mo Grow plan covers up to 10 clients, and the permanent free tier covers up to 5 clients with all features included. Past 25 clients, flat-rate Professional is cheaper than every major competitor at a comparable feature set — see the cost-per-client breakdown for the math.
New features ship to existing plans without raising the price you signed up at. The pricing structure (free / Grow / Professional) is the headline contract — features are additive.
No setup fees and no annual contract. Monthly billing, cancel or downgrade anytime from account settings. The 14-day trial requires a card but does not bill until the trial ends, and the permanent free tier (5 clients, all features) does not require a card at all.
Free tier for up to 5 clients. Professional unlocks unlimited at $49.99/month.