Under 50 clients
Most platforms are within $30–$70/month
Pricing is close. Choose on feature fit (nutrition, branded app, programming logic) rather than on raw price.
Real $/client math
Cost per client across online coaching platforms
Side-by-side monthly cost and cost per client at 25, 50, 100, and 200 client roster sizes - including the add-ons most platforms charge separately for branded apps and nutrition.
50–100 clients
Per-client pricing starts to bite
PT Distinction overage and Trainerize's tiered plans push monthly costs to roughly $130–$284 at a comparable feature set. CoachingPortal stays at $49.99.
150+ clients
Flat-rate plans win clearly
At 200 clients, CoachingPortal works out to $0.25/client. Per-client tiers and branded-app add-ons land at $1.46–$1.65/client.
Total monthly cost by roster size
All competitor numbers reflect publicly listed pricing, with required add-ons folded in to match a comparable feature set. Trainerize was re-verified June 12, 2026.
| Platform | 25 clients | 50 clients | 100 clients | 200 clients |
|---|---|---|---|---|
| CoachingPortal Professional | $49.99/mo $2.00/client Professional (unlimited clients) | $49.99/mo $1.00/client Professional (unlimited clients) | $49.99/mo $0.50/client Professional (unlimited clients) | $49.99/mo $0.25/client Professional (unlimited clients) |
| ABC Trainerize | $130.08/mo $5.20/client Pro 30 + Advanced Nutrition Coaching + Branded App $71 annual-billing base + $45 nutrition + ~$14.08/mo amortized Pro app | $181.08/mo $3.62/client Pro 50 + Advanced Nutrition Coaching + Branded App $122 annual-billing base + $45 nutrition + ~$14.08/mo amortized Pro app | $262.08/mo $2.62/client Pro 100 + Advanced Nutrition Coaching + Branded App $203 annual-billing base + $45 nutrition + ~$14.08/mo amortized Pro app | $284.08/mo $1.42/client Pro 200 + Advanced Nutrition Coaching + Branded App $225 annual-billing base + $45 nutrition + ~$14.08/mo amortized Pro app |
| TrueCoach | $69.00/mo $2.76/client Standard (20 clients) Caps at 20 - would need Pro for 25 | $164.00/mo $3.28/client Pro (50 clients) | Not offered No published plan supports 100+ clients without custom pricing | Not offered No published plan supports 200+ clients without custom pricing |
| My PT Hub | $204.00/mo $8.16/client Premium + White Label App $59 base + $145/mo white-label app add-on | $204.00/mo $4.08/client Premium + White Label App $59 base + $145/mo white-label app add-on | $204.00/mo $2.04/client Premium + White Label App $59 base + $145/mo white-label app add-on | $204.00/mo $1.02/client Premium + White Label App $59 base + $145/mo white-label app add-on |
| PT Distinction | $59.90/mo $2.40/client Pro (25 clients) | $89.90/mo $1.80/client Master (50 clients) | $169.90/mo $1.70/client Master + 50 extra clients $89.90 base + 50 × $1.60/client overage | $329.90/mo $1.65/client Master + 150 extra clients $89.90 base + 150 × $1.60/client overage |
| Kahunas | $35.00/mo $1.40/client Essentials (25 clients) | $69.00/mo $1.38/client Growth (50 clients) | $99.00/mo $0.99/client Ultimate (unlimited) | $99.00/mo $0.50/client Ultimate (unlimited) |
Comparable feature set assumed: branded mobile app, meal planning / nutrition tools, and unlimited coach seats. Where a competitor sells those as separate add-ons or gates them behind a higher tier, the cost is added in.
Where flat-rate pricing pays for itself
The cost gap is small under 30 clients, modest at 50, and large past 100. If your roster is growing, the platform with the flatter pricing curve quietly compounds the savings every month - and avoids forcing a tier upgrade right when you are busiest.
CoachingPortal Professional stays at $49.99/month from your first paid client to your two-hundredth. No per-client overage, no separate white-label app fee, no meal-planning add-on.
Read the full case for flat-rate pricingIncluded on Professional
- Unlimited clients
- Branded iOS and Android mobile app
- Meal planning, macro tracking, 17,000+ recipes
- Auto-periodization and progression logic
- Unlimited coach seats
- Custom subdomain and theme
- No per-client overage
- No nutrition add-on fee
- No branded app upcharge
How the math works
Why include white-label app and nutrition add-ons in the comparison?+
CoachingPortal Professional already includes a branded mobile app, meal planning, recipes, and macro tracking at the base price. To compare like-for-like, the table adds those features on competing platforms only when they are sold as separate add-ons or higher tiers.
Where do the competitor numbers come from?+
All numbers reflect publicly listed pricing on each vendor’s website or help center. Trainerize pricing and add-ons were re-verified on June 12, 2026; other vendor figures retain their latest recorded verification dates. We re-verify pricing quarterly.
How is the branded app cost amortized for Trainerize?+
Trainerize charges a $169 one-time branded-app fee on Pro plans. Spread across 12 months, that is roughly $14.08/month, which is what the table uses. Trainerize’s separate $99/year Apple Developer Account requirement applies to Studio and Enterprise custom apps, not Pro apps.
What if my coaching workflow does not need a branded app?+
Then your TrueCoach, My PT Hub, or Trainerize cost will be lower than this table shows - but those plans still typically charge per-client or omit nutrition/meal planning. The point of this table is to compare cost per client at a feature-parity baseline, not to argue every coach needs every feature.
Does CoachingPortal really stay flat at 200 clients?+
Yes. CoachingPortal Professional is $49.99/month for unlimited clients with no per-client overage. At 200 clients that works out to $0.25 per client per month, which is what the table shows.