Matt Gilbert

Matt has been blogging and writing about software, coaching operations, and practical business systems since January 2022.

Matt Gilbert founded CoachingPortal in June 2025 and leads product and engineering directly. The product perspective is grounded in lived experience on the client side of online coaching: 15+ years of consistent gym training and four years working with an online coach as a paying client.

CoachingPortal reflects the workflows that mattered in that coaching relationship: programs that adapted to recovery and missed sessions instead of staying static, weekly check-ins that surfaced what the coach needed to see, and nutrition guidance that fit around a real schedule rather than living in a separate app.

Matt does not position himself as a certified coach, and CoachingPortal is not a substitute for one. The product is built to help practicing coaches deliver their best work with less operational drag across programming, nutrition, messaging, check-ins, reporting, and billing.

His writing focuses on practical coaching operations, software selection, pricing transparency, competitor comparisons, client portal workflows, and the product decisions behind CoachingPortal.