TrueCoach Pro
$136.99/mo
Annual billing, up to 50 active clients
Branding, habits, metrics, messaging, and wearable integrations are included.
Pricing verified June 12, 2026
TrueCoach vs Trainerize
vs My PT Hub
A source-backed comparison of pricing, client limits, nutrition, branding, check-ins, wearables, and the type of coaching business each platform fits best.
50-client price check
My PT Hub has the lowest base price. Add-ons change the answer.
These are the closest self-serve plans for a coach managing about 50 active clients. All annual rates are monthly equivalents.
ABC Trainerize Pro 50
$122/mo
Annual billing; $135/mo month-to-month
Advanced Nutrition adds $45/mo. A Pro branded app has a $169 setup fee.
My PT Hub Premium
$52/mo
Annual commitment; $59/mo flexible
Unlimited clients. White-label app delivery adds $145/mo.
Pricing and features
Side-by-side comparison
| Feature | TrueCoach | Trainerize | My PT Hub |
|---|---|---|---|
| Lowest entry price | $26.34/mo annually, 5 clients | Free for 1 client | $22.50/mo annually, 3 clients |
| 50-client scenario | $136.99/mo, 50 clients | $122/mo, 50 clients | $52/mo, unlimited clients |
| Nutrition | MyFitnessPal integration | $45/mo Advanced Nutrition add-on | Unlimited nutrition plans on Premium |
| Recipe library | No built-in library listed | 2,400+ recipes with add-on | Not emphasized on pricing page |
| Branded app | Custom branded app on Standard+ | $169 setup on Pro; Studio includes it | $95 custom app or $145/mo white label |
| Check-ins and habits | Habit and performance tracking | Automations and client forms | Automated check-ins; AI adds $12/mo |
| Wearables | Garmin, Fitbit, Apple Watch, Oura | Apple Health, Garmin, Fitbit | Not a headline pricing feature |
| Zapier | Included on Pro | Not listed on pricing page | $19/mo add-on |
| Best fit | Workout-first independent coaches | Wearable-heavy coaching and studios | Low base cost and broad operations |
Decision guide
Choose based on workflow, not the cheapest headline
Choose TrueCoach
When clean workout delivery matters more than deep built-in nutrition.
- You want straightforward programming, messaging, habits, and metrics.
- You value wearable integrations without building a studio stack.
- A 50-client ceiling is enough for your current business.
Choose Trainerize
When integrations and studio-oriented workflows justify add-on pricing.
- You want a free one-client starting point.
- Wearables, video coaching, or a broader app ecosystem are priorities.
- You are comfortable pricing nutrition and branding separately.
Choose My PT Hub
When unlimited clients at a low base price is the main requirement.
- You want unlimited clients without moving to a high base tier.
- Automated check-ins, community, and business tools matter.
- You do not need the $145/month white-label app add-on.
Another option
Compare the full stack, not just these three
CoachingPortal is worth considering when you want training, meal planning, recipes, check-ins, and branding in one flat-rate platform instead of assembling add-ons.
Flat-rate reference
$49.99/mo
CoachingPortal Professional includes unlimited clients and unlimited coach seats.
FAQ
Frequently asked questions
Which is cheapest: TrueCoach, Trainerize, or My PT Hub?
Trainerize has the cheapest entry point because it offers a one-client free plan. At roughly 50 clients, My PT Hub Premium has the lowest base subscription at $52 per month with an annual commitment, followed by Trainerize Pro 50 at $122 per month with annual billing and TrueCoach Pro at $136.99 per month with annual billing.
Which platform is best for nutrition coaching?
Trainerize has the clearest recipe and meal-planning expansion through its Advanced Nutrition add-on. My PT Hub includes unlimited nutrition plans on Premium. TrueCoach relies more heavily on MyFitnessPal integration and is better suited to workout-first coaching.
Which platform is best for a branded coaching app?
TrueCoach includes a custom branded app on Standard and Pro. Trainerize charges a one-time setup fee on Pro plans and includes custom branding on Studio plans. My PT Hub offers a lower-cost custom app option and a separate $145 per month white-label app.
Which is best for 50 coaching clients?
My PT Hub Premium has the lowest base price and allows unlimited clients. Trainerize Pro 50 costs more but has stronger wearable and studio positioning. TrueCoach Pro is the highest base price of the three in this scenario but keeps workout delivery, habits, metrics, and branding in a simpler package.
Do TrueCoach, Trainerize, or My PT Hub have a free plan?
Trainerize offers a free plan for one client. TrueCoach offers a 14-day trial rather than a permanent free plan. My PT Hub lists paid plans and a trial, but no permanent free tier.
Pricing sources
Vendor pricing was checked on June 12, 2026. Prices can change; confirm the final plan and billing term with each vendor.