White label coaching app for fitness and nutrition coaches

Your brand first: logo, colors, business name, branded invite emails, and a portal at yourname.coachingportal.io — on every plan, including free. Clients install CoachingPortal’s iOS and Android apps (seller Matthew Gilbert / ClearInsite LLC); after sign-in they see you. That is not a store listing under your coach name. If you need a listing under your legal name in the App Store and Google Play, that is a different product — and the vendors below sell it as a higher tier or add-on.

No credit card. 3 clients.

Why this is not a logo sticker

Most coaches do not lose the week on a missing accent color. They lose it in the hops: workouts in one place, macros in another, messages in Instagram, weekly check-ins in a form. Clients miss steps. You spend Sunday night reconstructing the week instead of coaching it.

The branded portal is the operating environment. Training, meals, check-ins, and messages sit in one client workflow under your name. That is the job. Looking like a business is a side effect.

What you actually get

  • Subdomain: yourname.coachingportal.io
  • Visuals: logo, one accent color (full palette derived), business name on landing, sign-in, workouts, meals, check-ins, messages
  • Email: branded client invites
  • Mobile: CoachingPortal iOS/Android, or mobile web; signed-in shell uses your brand
  • Every plan, including free (3 clients). No white-label SKU.

What you do not get

  • A coach-named App Store or Play Store listing
  • Apple/Google developer accounts on us
  • Store review cycles when we ship features (clients just get the update)

How other platforms sell white-label (fetched 2026-08-31)

Fuller write-up: Best white label coaching apps 2026.

  1. Trainerize Custom Branded App (CBA)

    Pro: $169 one-time, not on Free/Grow. Their FAQ: Pro CBA adds your logo and colours to the Trainerize app. Studio includes a store listing under your brand (Apple Developer $99/yr paid to Apple). Source: trainerize.com/pricing, 2026-08-31.

  2. Kahunas — Ultimate only

    Essentials/Growth use the Kahunas apps. Ultimate ($99/mo or $900/yr on kahunas.io) adds Your Own Branded iOS App, Your Own Branded Android App, and Your Own App Store Listings. Apple Developer account required.

  3. My PT Hub — add-on

    Custom branded app $95 one-time (icon/in-app on the My PT Hub app). White label app $145/mo on Premium: App Store and Play listing under your business name. Bundled on Ultimate ($215/mo or $195 annual). Source: mypthub.net/pricing, 2026-08-31. Regular prices, not the first-2-months promo.

  4. Everfit — Enterprise

    Pro/Studio: logo, colors, splash, in-app brand (everfit.io/branding, 2026-08-31). White-label store listings are Enterprise (branding page CTA + Enterprise White-Labeled Solution help). Help lists D-U-N-S, Apple and Google developer accounts, trademark proof. Pricing page describes Enterprise as for 500+ clients; no public price. Not a Pro checkbox.

Why this still matters if you do not own a store listing

Most clients never search the store for your legal entity. They tap the invite, install the app you told them to install, and should then see you.

If your marketing is "download Brand on the App Store," buy Kahunas Ultimate, Trainerize Studio, My PT Hub white-label, or Everfit Enterprise. We will not upsell you a fake version of that.

Pricing

Included on Free ($0, 3 clients), Grow ($19.99/mo, 10), Professional ($49.99/mo unlimited). PT Mode is unrelated ($9.99/mo).

Frequently asked questions

What is a white label coaching app here?

Your brand on the client portal and signed-in mobile experience. Not a store listing under your name.

Do clients get my own app in the App Store?

No. They install CoachingPortal. After login they see your brand.

Is white-label an add-on?

No. It is on every plan, including free.

Can I use my own domain?

Subdomain only: yourname.coachingportal.io. Not a custom apex domain today.

How is this different from Trainerize CBA?

Trainerize Pro CBA is a paid, one-time theming of their app. Trainerize Studio is the store-listing tier. Our branding is included and is portal-plus-signed-in-apps, not a Studio-style listing.

I read a post about a "custom branded coaching app." Is that a different product?

No. That blog post is being consolidated here. Same product, honest wording.

Start branded coaching free

No credit card. 3 clients.